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Starting an event agency means building a business.

— A creative idea is just the beginning. Organisation, reliability and financial control turn it into a business.

Want to produce events for brands, communities or the public? Before starting an event agency, clarify the kind of project you can deliver and the client you want to serve. A corporate event, a music format and a community experience have different needs, risks and business models.

Propose your project

01

Choosing your market and offer

Decide whether you want to work for businesses, produce public events or create formats for communities. In the first case, the client buys a service; in the others, you may take on some of the project’s financial risk. These choices affect budgets, client acquisition and revenue management.

Specialising makes it easier to explain why you are the right person for the job: music events, product launches, creator meet-ups or local initiatives. Your niche should reflect your skills and real demand, not just personal preference.

02

Building a reliable production network

An event agency coordinates people and suppliers: venues, set-ups, sound and lighting, staff, communications and, when needed, ticketing. For every project, define responsibilities, deadlines and a point person who can make decisions.

Do not assume a supplier’s availability is a firm commitment. Put the terms in writing and prepare alternatives for critical items. A shared operational plan is as important as the creative concept.

  • Brief, objectives and responsibilities for the client and agency.
  • Site visits, production schedule and supplier confirmations.
  • Managing access, staff and communications with attendees.
  • A plan for contingencies, cancellations and project close-out.

03

Planning the budget and managing cash flow

Separate fixed and variable costs, the agency fee and supplier expenses. Include the work before and after the event, revisions and contingencies. If a project depends on ticket sales or sponsors, consider different scenarios without assuming a sell-out.

Supplier deposits may be due before the client pays. Plan payment dates and terms: an expected margin does not, by itself, solve a cash-flow problem. Consult a professional about legal structure, tax and compliance requirements.

04

Compliance, safety and measuring results

Permits, safety, insurance and music rights depend on the location, programme and event type. Check what applies to your case with the venue, relevant authorities and qualified professionals. There is no universal legal checklist for every event.

Agree on how to evaluate the project: attendance, satisfaction, lead quality or communication outcomes, according to the client’s objectives. Transparent reporting and a cost review help improve the format and build lasting relationships.

05

An ecosystem connecting events, people and content

Opificio137’s portfolio includes Musa, working in music-related experiences; Best Hostess, in staffing; and Ticketoo, in ticketing. Their different activities show how broad the events economy can be.

If you want to build a new agency or format, tell us about the idea, your team’s skills and the project’s viability. Opificio137 considers new business collaborations; we do not promise a supplier network or automatic funding.

What to tell us

Before you get in touch, prepare these points.

  • The types of events and the clients or audiences you want to reach.
  • An example format and the skills needed to produce it.
  • An initial budget, revenue model and payment schedule.
  • Your relationships with suppliers and collaborators, if you have them.
  • The support you need to turn the idea into a business.
Send your proposal by email

Related portfolio companies

See the full ecosystem and services at Opificio137.

Frequently asked questions

Can I start with a small event agency?

You can begin with projects that fit your skills and resources. You still need to check compliance requirements, responsibilities and financial viability. Even a small project needs professional management.

What permits do I need to organise an event?

It depends on the location, capacity, activities and programme. Check your specific case with the venue, relevant authorities and qualified professionals, including safety, insurance and rights where applicable.

Can I pitch an event format to Opificio137?

Yes. Tell us about the format, its audience, your team and the business model. We consider new collaborations but cannot guarantee approval or investment.

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This guide is for informational purposes and is not a substitute for legal, tax or financial advice. Every proposal is assessed individually, with no guarantee of investment or collaboration.