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The creator economy is an opportunity to build a business.

— Creators, influencers and communities attract attention. A business can turn it into relationships, services and sustainable projects.

Opificio137 is an independent Italian holding that invests in and builds businesses across the creator, experience and community economies. We also work with people who want to launch a new agency, not only established companies. This is a starting point for understanding the market, defining an offer and telling us about your project.

Propose your project

01

What is the creator economy?

The creator economy includes economic activity built around people who make content and develop an audience: video, podcasts, newsletters, communities and live formats. Influencers are one part of this ecosystem, but not its only expression.

For founders, opportunities include talent management, influencer marketing, content production, creator-led brands and services for communities. Rather than asking which platform is trending, start by asking what real problem you can solve for a creator, a brand or an audience.

02

Choosing an agency model

A talent management agency represents and supports creators. An influencer marketing agency plans campaigns for brands. A content studio produces content. These models can work together, but each requires different skills, processes and contractual relationships.

Clarifying who pays for the service, what they receive and which outcomes they can assess helps you build a credible position. If you are starting from scratch, a focused offer and a first real project may be more useful than a list of services you are not yet equipped to deliver.

  • Talent management: creator relationships, commercial opportunities and collaboration management.
  • Influencer marketing: selecting profiles, coordinating campaigns and measuring results for brands.
  • Content production: developing, making and distributing digital formats.
  • Experiences and communities: events, gatherings and activations that connect audiences and brands.

03

From digital content to live experiences

Communities do not exist only online. A format can become an event, a collaboration can create an experience, and an audience can support a new product. This is where the creator and experience economies meet.

Building a business in this space takes both creativity and organisation: a clear offer, a reliable supply chain, controlled costs and a relationship with the audience that does not depend solely on the visibility of a single post.

04

Why talk to an operating holding?

Opificio137 is neither an agency selling campaigns to brands nor a venture capital fund. It is a holding that operates through a business ecosystem, with companies working in talent management, experiences, content, staffing and ticketing.

Our services include investment, workspaces, administration, fundraising support and networking. New opportunities are considered individually; getting in touch does not imply an investment or automatic entry into the ecosystem.

What to tell us

Before you get in touch, prepare these points.

  • The client or creator you want to serve and the problem you want to solve.
  • Your initial offer and your team’s skills.
  • An example project, however small, and what you learned from it.
  • The support you need to move to the next stage.
Send your proposal by email

Related portfolio companies

See the full ecosystem and services at Opificio137.

Frequently asked questions

Is the creator economy only about influencers?

No. It also includes writers, podcasters, video makers, communities and the businesses that support them. Influencer marketing is one model, alongside talent management, content, products and experiences.

Is Opificio137 an influencer marketing agency?

No. Opificio137 is an independent holding. Our portfolio includes businesses in the creator economy and experiences, and we consider new business collaborations.

Can I contact you while I am still developing my idea?

You can tell us about your idea, your skills, the audience or clients you want to reach and the support you are looking for. We review proposals without guaranteeing investment or collaboration.

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This guide is for informational purposes and is not a substitute for legal, tax or financial advice. Every proposal is assessed individually, with no guarantee of investment or collaboration.